How to build a strong brand in the digital era
In any industry, effective brand building is key to ensure customer engagement and retention. In this session, former Nissan executive and now Group Chief Operating Officer at City Football Group, Roel de Vries, is interviewed by MotorK Chief Strategy Officer, Jean Pierre Diernaz, and shares his expertise on how to maximise brand power.
![](https://www.automotive.io/wp-content/uploads/2023/07/18ZJD_si2XJn4zP4HlvDtsOQ85YLYCWug.png)
JEAN PIERRE DIERNAZ
MotorK
Chief Strategy Officer
![](https://www.automotive.io/wp-content/uploads/2023/07/1nN9qWUdfiePgmw9KKLEhgxiLQgsdB7_y.png)
ROEL DE VRIES
City Football Group
Group Chief Operating Officer
![](https://www.automotive.io/wp-content/uploads/2023/03/shutterstock_1483533266.jpg)
The Agenda
Take a look into the future of mobility and beyond
Explore dozens of workshops, roundtables and talks available in multiple languages and discover the latest trends and launches around tech innovation in automotive.