In a world that changes at the speed of an algorithm, understanding change and acting upon it is key to succeed in any business. In this session, Giuseppe Stigliano offers an overview of some of the game-changing moments in our past to provide tips to thrive in the current scenario and even beyond. In particular, he challenges some of the assumptions around the omnichannel model. Is it really applicable? What are the implications of transforming a traditionally brick-and-mortar business into a digital one? He provides practical takeaways for businesses to successfully navigate the omnichannel / online transition.