In a changing landscape where consumers’ expectations are getting more and more complex, every customer counts and every journey matters.This is why it is necessary for the automotive retail sector’s players to build the best-in-class consumer journey. In this session, Giuliano Cini (TikTok Brand Partnerships Director Italy & Greece) and Magdalena Jablonska (Stellantis VP Energy and Charging Solutions, Enlarged Europe) explore in depth the strategies to be implemented to achieve the customer centricity.