The automotive industry seems to focus on online only. New brands are coming to market without showrooms, sometimes a few pop-ups and that is it. With Tesla as a successful example, a car can only be bought online. Selling online seems to be the key to success. Is it really a dream or just a myth? This is what the editor-in-chief of Automotive & Fleet, Gandor Bronkhorst, the founder and CEO of DCDW, Paul de Vries, and the CEO of Walcu, David Pilo, discuss in this roundtable.